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Why More Canadians Are Choosing Wireless Netware for MikroTik Solutions

04.04.2025
Wireless Netware Technology Ltd.

Navigating the Market After COVID and Tariff Changes

The COVID-19 pandemic, combined with shifting international tariff policies—especially under the Trump administration—has significantly disrupted the technology distribution landscape. We’ve seen a sharp rise in calls from new customers who previously purchased MikroTik equipment from other distributors. Many of these vendors, although registered as Canadian, source their inventory from warehouses or third-party distributors outside of Canada.

This gray-market distribution has led to critical issues:


Delayed delivery times


Unreliable support

 


Lack of product availability

 


No proper knowledge transfer

At Wireless Netware, we understand the importance of true local distribution. We store and ship products directly from Canada, with full manufacturer authorization, and maintain direct relationships with MikroTik. This means faster fulfillment, reliable inventory, and dependable support—all from a Canadian team.

The Myth and Reality of Multi-Vendor Support

Supporting multiple vendors might sound appealing. But in practice, it can be costly, disorganized, and unsustainable—especially when done without a large, knowledgeable team.

While multi-vendor support opens up more choices, it also:

Increases operational complexity

Requires dedicated vendor-specific departments

Leads to high overhead costs

 

These costs eventually pass to customers. At Wireless Netware, we took a different route. We focused solely on MikroTik—becoming experts in the platform, deeply familiar with its ecosystem, and able to offer highly specialized consulting and support. It wasn’t the fastest way to grow, but it’s proven to be the most reliable and sustainable for us—and our customers.

Canada’s First and Most Trusted MikroTik Certified Training Center

Since 2013, we’ve proudly served the Canadian community as the first certified MikroTik training center and trainer in Canada. Our commitment to education is unmatched:

Highest-rated training reviews on MikroTik’s official trainer portal.

Thousands of students trained in RouterOS, network design, and MikroTik best practices.

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Free training content on YouTube with the highest likes and engagement across all MikroTik learning platforms.

And now, we’re expanding further—adding two more certified trainers to our team to increase capacity and flexibility for in-person and online courses.

Giving Back: Free Courses, Workshops, and Hardware Consulting


At Wireless Netware, we believe knowledge should be accessible. That’s why in 2024, we launched"

Free in-person training for eligible Canadians

 

Free online YouTube courses, without paywalls or sign-ups

 


Free hardware consulting, ensuring you choose the right MikroTik product

We don’t just want to sell products—we want you to make the right choice. Even if you choose to buy from someone else, we’ll guide you through the options and help you verify your decision using resources like MikroTik documentation, ChatGPT, or Gemini AI.

Empowering Canadian Schools and IT Institutions




In 2019, we took another leap—becoming the first certified MikroTik Academy Coordinator in Canada.

This allows us to:
 

1. Help Canadian universities, colleges, and tech schools become official MikroTik Academies


2. Set up free lab environments for student hands-on practice


3. Provide free certification papers for students


4. Deliver MTCNA-level training within academic institutions


If you're part of a school or IT training center, contact us today—we’ll help you become an official MikroTik Academy, offering your students valuable, career-focused education with no upfront investment.

One Focus, Maximum Value

Our decision to focus exclusively on MikroTik was intentional—and has paid off:

 

  • We offer the most up-to-date knowledge on new product releases and discontinuations.

 

  • We provide accurate consulting based on current hardware capabilities, ensuring your project isn’t built on outdated equipment.

 

  • We deliver tailored, long-term support that other multi-vendor shops simply cannot match.


As a result, we’re now the top-rated MikroTik distributor in Canada, with the largest inventory and highest volume of direct sales from MikroTik.

Final Word: Knowledge First, Sales Second

Before buying any MikroTik product—whether it's from us or elsewhere—give us a call. We’ll help you:

1. Understand your project requirements

2. Explore new product releases

3. Compare options intelligently using trusted AI tools

4. Future-proof your network design

If we earn your business, we appreciate it. But if we simply help you make a better decision, that’s a win too.


We believe in long-term relationships, local trust, and deep expertise. That’s what makes Wireless Netware different.

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